Project: TelosVector
Building a Global Marketing Engine
An end-to-end operational plan I created to translate a high-level marketing blueprint into a concrete, budgeted, and measurable 12-month execution strategy for a solo founder.
The Founder's Dilemma
TelosVector, a boutique advisory led by a solo founder, had a brilliant strategy but faced the immense challenge of turning it into a real-world client acquisition machine with limited resources.
The Execution Gap
Bridging the gap between a comprehensive strategy and the on-the-ground realities of execution for a one-person team.
Resource Constraints
Building a global brand and lead pipeline on a lean budget, requiring ruthless prioritization and a focus on ROI.
Balancing Act
Juggling long-term authority building (content, thought leadership) with short-term revenue needs (lead generation).
Measuring Success
Defining and tracking the right KPIs to prove marketing's impact on the bottom line and justify continued investment.
Market Tailwinds of 2025
My analysis identified two powerful market shifts creating a perfect storm of opportunity for a strategic advisory service like TelosVector.
Visualizing the market's pivot from being "Capital-Constrained" to "Strategy-Constrained" in 2025.
My Approach
I developed a four-phase operational plan to systematically build TelosVector's client acquisition engine.
Strategic Foundation
Acquisition Engine Design
Global GTM Execution
Operational Blueprint
The Solution: An Actionable 12-Month Plan
The final deliverable was a comprehensive operational plan that translated high-level strategy into a concrete, day-to-day execution roadmap for the founder.
Phased Implementation
A 12-month roadmap prioritizing foundational activities first to manage workload and build momentum systematically.
Lean MarTech Stack
A curated, cost-effective technology stack (HubSpot, Ahrefs, etc.) to enable automation and data-driven decisions.
Dual-KPI Dashboard
A bifurcated measurement framework to track the distinct goals of the Inbound and ABM engines accurately.
Fully-Costed Budget & ROI
A detailed 12-month budget and a data-driven ROI model forecasting a >1800% return on marketing investment.
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